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Get Your Virtual Ticket

Play:Fair will be broadcast live from Milan, Italy, on Saturday, 17 July 2021 at 18:30-20:30 CET.

How can I attend Play:Fair?

People from around the world will be able to get their virtual ticket by registering for the activation here and sharing their sustainable actions online. The virtual ticket will include the access information for the live broadcast at playfair.live. 

Why is Play:Fair taking place?

Bringing together musicians, performing artists and local and international activists, Play:Fair aims to inspire, connect and mobilize people all around the world with the powerful language of music. We want to reimagine a new world where we address the global challenges of climate injustice, inequality and ensure a sustainable food system for all. With major events and conferences happening in the next few months, from the Food Systems Summit to COP26, we are seizing the moment to begin a major activation in the lead up to our Global Week to #Act4SDGs, held during 17-28 September during the UN General Assembly.

Why can only people based in Milan attend in-person?

The Play:Fair event concept is to be as sustainable as possible, from holding the event in daylight to reducing electric consumption, to featuring local artists. For that reason, we are offering people who live in Milan an opportunity to sign up for a chance to attend in-person, by walking, biking or using public transportation to the event. You are only eligible if you are based in Milan, Italy.

What COVID-19 safety measures will be implemented for in-person guests?

In order to ensure a COVID safe environment for all, please wear a mask when you leave your dedicated space, and please note that the organisers are taking the following measures:

• The audience area will be closed to the general public, only those that have registered and can verify their identity will be allowed entry. A dedicated security team will be onsite to ensure the area in front of the stage remains secure.
• Upon arrival, all guests will undergo a temperature check before entering the area
• Hand sanitizer will be provided throughout the venue
• Social distancing measures will be in place so audience members will have a dedicated space
• The information provided by participants through the registration process will be held for 14 days after the event in case there is a need for contact tracing.

If you feel unwell or receive a positive COVID test upto 14 days after the event, please email: playfair@sdgactioncampaign.org

The music industry can lead the way in setting an example in how we can produce big events and take climate and the environment into account to reduce the stress on our planet. Let’s adapt to nature rather than the other way around.   Some of the solutions to create more sustainable music events already pioneered within the industry will be implemented during the Play:Fair for People and Planet series:  

• Performances by local artists are held during daylight, outside, to reduce electricity consumption, in existing unexpected stages, such as in a park or a garden.  
• No single-use plastic is used to reduce our carbon footprint.  
• For festival line-ups, gender equality and emerging and local artistic curation taken into consideration  
• Pre-existing stages that need minimum production and stage design and can regenerate public and natural spaces.  
• The use of bicycles and public transport is encouraged  
• Ensuring women and equal gender representation in crew and program  

Within this framing, inspirational figures will be asked to:  

• Share their knowledge  
• Share their vision  
• Share their inspiration 

• Music + Sustainability: The music industry can lead the way in setting an example in how we can produce big events and take climate and the environment into account to reduce the stress on our planet. Let’s adapt to nature rather than the other way around. Performances by local artists are held during daylight, outside, to reduce electricity consumption, in existing unexpected stages, such as in a park or a garden. Food is locally sourced, and no single-use plastic is used to reduce our carbon footprint. For festival line-ups, gender equality is taken into considerations.
• Youth + Climate: With over 1 billion young people in the world emerging from a pandemic that is still upending lives, the combined wave of social, racial and climate justice movements that is sweeping the globe have amplified young activist’s voices more than ever before. Combined with social media, these movements have multiplied, been replicated and show the urgency of this moment to accelerate action on climate. The Youth Summit and pre-COP takes place end of September/early October in the lead-up to COP26 in Glasgow, UK.
• Food Systems: Climate change is a threat multiplier for hungry and undernourished people. Combined with conflict, it destroys livelihoods, drives displacement, widens inequalities, and undermines sustainable development — including the goal of zero hunger by 2030. Climate change impacts all aspects of the food system, from food production and availability, to access, quality, utilization, and stability. The pre-Food Systems Summit is held in Milan, Italy 26-28 July. The Food Systems Summit is convened in September 2021.

The Turning Point Dialogues, launched as part of the 2021 edition of the Global Festival of Action, are a series of 10-15 minute ‘in-conversation’ style interviews featuring established and emerging changemakers and inspirational actors, sharing personal insights, ideas and calls to action through an intimate conversation format.

All of us have a responsibility to accelerate action on tackling the climate crisis, and we must do our part in turning it around for people and planet – especially as we emerge from the COVID-19 pandemic.   

Within this framing, inspirational figures will be asked to share their knowledge, share their vision and share their inspiration. The music industry can lead the way in setting an example in how we can produce big events and take climate and the environment into account to reduce the stress on our planet. Let’s adapt to nature rather than the other way around This series will continue to convene established and emerging changemakers throughout the year in the lead up to September’s Global Week to Act4SDGs.

How can I watch the Turn It Around dialogues?

The Turning Point Dialogue series will be broadcast in the three days leading up to the music activation, from 14-16 July and can be viewed at playfair.act4sdgs.org and UN WebTV.

The Global Week to #Act4SDGs (17-28 September) held every September, is designed to provide a focal point for collective action on the Goals and to remind world leaders that people around the world are playing their part and are expecting decisive action to accelerate progress for people and planet. Together with partner organizations, we aim to reach 1 billion actions by 2030. Play:Fair is one activation moment that aims to inspire and mobilize people around the world to take action for people and planet in the lead up to the Global Week.

See the social media kit here

If you have been selected as part of the guest list, you will receive an e-mail on 15 July 2021. Please note we will not notify you if you are not selected. But not to worry, you can still join the global broadcast right here at https://playfair.live.

The Play:Fair format is focused on keeping sustainability front and centre. It sets an example to the rest of the music industry in producing events in line with the Sustainable Development Goals. Solutions such as holding the event during daylight to reduce electricity consumption, curating a line-up of local artists and audiences to eliminate lengthy travel and promote the use sustainable transport such as trains or biking to the venue, helps reduce our climate footprint. Play:Fair also promotes using existing stages rather than construct new ones to take full advantage of what we already have.

On-site, we rely only on sustainable materials as much as possible, no unnecessary and harmful single use plastic, and audiences are asked to promote their sustainable actions during the event. And rather than using massive digital displays that require a lot of electricity to run, we rely on an immersive sound experience, using the speakers we already have for the event. 

 We also want to ensure the event is accessible, inclusive and diverse, so it is important that our lineup have gender representation on stage to ensure everyone’s voice is heard. 

There is so much more you can do; these are some of the key elements of the concert:

1. VIRTUAL PARTICIPATION

By streaming Play:Fair online, people from around the world will be able to attend the global broadcast making it accessible to as many people as possible.  

2. PRODUCTION AND CARBON EMISSIONS

This format aims to reduce carbon emissions related to the production of a live music event. 

Play:Fair for People and Planet’s sustainable objectives are:

• Minimizing the electricity consumption by holding the event during daylight
• Find an exceptional  location with an existing stage, such as in a park or a field
• Provide extra recycling stations for sustainable materials – absolutely no plastic
• Encourage the local audience to get to the event by  using sustainable transport 
• Work with natural materials for any production related promo, signage or staging Work with local suppliers and contractors to limit transportation 
• Create immersive sound experience (using multiple smaller speakers) to reduce noise pollution; 
  
  

3. WASTE MANAGEMENT 

Play:Fair will make every effort to avoid generating waste and will ensure proper recycling needs are met. Play:Fair will work with local partners to provide recyclable water cans to the on-site audience, and a local bicycle company to offer vouchers for sustainable transport.  

4. REDUCED PAPER USE 

All communication is digital and not printed. Access the program and all information related to Play:Fair online at playfair.act4sdgs.org. 

5. INCLUSIVITY 

• Promote and empower a talented and young artistic line-up 
• Ensure gender equality and equal representation on stage 
• Keep gender equality and gender representation front and center when inviting the artists 
• Make sure the line-up is diverse to reflect our multicultural societies 
• Embrace the Keychange pledge together with Margherita Vicario (official Italian Ambassador of the program) – an effort to increase represention for a gender balanced music industry